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Kiwi racer Ant Pedersen will be back behind the wheel of the all-New Zealand Super Black Racing Ford for the 2015 V8 Supercar Pirtek Enduro Cup.

Pedersen, who is this season competing in the V8 Supercars Dunlop Series with Eggleston Motorsport, will join Super Black regular Andre Heimgartner for the Wilson Security Sandown 600, the Supercheap Auto Bathurst 1000 and the Castrol Gold Coast 600 in the #111 Ford Falcon FG X.

The New Zealand duo and Super Black Racing made their debut at Bathurst last year, catching the eyes of competitors and the  fans around alike with a performance that saw the black Ford holding down sixth place in the dramatic closing stages of the race before a late splash and dash for fuel relegated them to eleventh overall.

That outstanding debut was the catalyst for team owner Tony Lentino and team principal Paul Radisich to push ahead with plans to run a full season in 2015.

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Heimgartner has continued to impress for the team with further strong performances in the Supercar series and Pedersen is eager to go racing once again with his fellow countryman.

“Last year was an emotional roller coaster ride at Bathurst, with the team debuting but performing exceptionally despite being on a huge learning curve,” explained Hamilton-based racer Pedersen.

“This time around they will have the best part of a full season behind them before the first enduro and they will be well placed to make a big step forward in the enduros. It’s going to be great to be part of that. The support from everyone following us in New Zealand was huge and we expect it to be even bigger in 2015.”

The 26-year old has been competing in the Dunlop Series this season and has already taken a fourth and fifth place at the Clipsal 500 event earlier in the year.

“By the time I get into the car to join Andre, I’ll have clocked up a lot of miles in the Development Series car so am definitely aiming to hit the ground running with Super Black and the Ford FG X. Plus of course, we have the experience of Bathurst 2014 in our back pockets now and that will be a big help, and a major motivator for the team too.

“I’m definitely optimistic that if we continue to perform at the high level the team has achieved so far in 2015, great results are achievable.”

Both Pedersen and Heimgartner have racked up thousands of kilometres racing in Australia in recent seasons – keeping that experience together for a 2015 campaign has always been a priority for Super Black Racing team owner Tony Lentino.

“After their impressive performance last year at Bathurst, there was never really any other option for us but Andre and Ant,” he explained.

“They’re both great drivers and both have always been part of our team. Having Ant back this season was always a priority. He was there when Super Black Racing started and knows the team so well already. That seamless integration into the team will be an important part of our overall performance at all of the enduros.”

The endurance series starts at the Wilson Security Sandown 500 on 11th to 13th September, before heading to the Supercheap Auto Bathurst 1000 on October 8-11 and the Castrol Gold Coast 600 on October 23-25.

Source: http://www.v8supercars.com.au/

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Super Black Racing will add a splash of pink to Andre Heimgartner’s Ford Falcon at Barbagallo thanks to new primary sponsor OnlyDomains.

Owned by Super Black founder Tony Lentino’s Instra Corporation, the domain name management and hosting company has been a minor sponsor of the team to date.

Super Black has released digital renders of the new-look Falcon, confirming it will run in the colours at Barbagallo and Winton.

“We are very excited with our Super Black partnership,” said OnlyDomains CEO Desleigh Jameson.

“Not only are we getting the whole package from full car livery, team uniforms, on track activations for staff, customers, suppliers etc, we are also creating a longer term off track marketing campaigns that will make us stand out from our competitors in a crowded market.”

Lentino says that using Super Black to promote OnlyDomains is part of his overall strategy to integrate his online businesses with the race team.

“With the age of the internet, we have seen many traditional media companies crash and burn as customers shift advertising dollars online,” he said.

“This is no different in motorsport as brands find much better return on investments in digital.

“We believe we have the right formula to converge digital with sport and will roll out a suite of services in the coming months that may surprise many.”

Barbagallo will mark Heimgartner’s second race meeting with Prodrive’s latest FG X Falcon.

The rookie was a standout performer at Symmons Plains, qualifying among the top 10 for all three races.

Source: http://www.speedcafe.com/

 

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On the back of a great showing in Tasmania, New Zealand team Super Black Racing has launched an OnlyDomains.com livery for the coming races.

The livery is planned to run on Andre Heimgartner’s #111 across the UBET Perth SuperSprint and the Winton SuperSprint, with a window to extend the colours for the following northern events in Darwin and Townsville.

The Ford Falcon FG X will add a lick of pink to the bonnet of the car, and is sure to stand out on-track at Barbagallo Raceway this weekend, with the next round of the Championship kicking off on Friday.

OnlyDomains CEO Desleigh Jameson was pleased to be involved with the V8 Supercar team, noting the depth of the sponsorship deal.

“We are very excited with our Super Black partnership, not only are we getting the whole package from full car livery, team uniforms, on track activations for staff, customers, suppliers etcetera,” Jameson said.

“We are also creating a longer term off-track marketing campaigns that will make us stand out from our competitors in a crowded market.”

Super Black team owner Tony Lentino has extensive internet marketing experience and believes he has designed a program that’s different.

“With age of the Internet, we have seen many traditional media companies crash and burn as customers shift advertising dollars online. This is no different in Motorsport as brands find much better return on investments in digital,” Lentino said.

“We believe we have the right formula to converge digital with sport and will roll out a suite of services in the coming months that may surprise many.”

Heimgartner was a standout performer in Tasmania debuting his FG X model Ford Falcon, qualifying twice in the top 10 and finishing Sunday’s 200km race eighth.

He had never attempted racing at the circuit, before had not driven on the soft Dunlop tyre, or steered an FG X before the weekend – but he managed to notch up some good results and points, leaving him 14th in the Championship.

Heimgartner had success in Perth last season as a V8 Supercars Dunlop Series driver, having won the second race of the 2014 weekend and finishing third overall for the round.

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