Super Black Reveals New Partnership
Super Black Racing has confirmed that specialist exhaust systems manufacturer XForce Performance Exhausts will join the team’s portfolio of sponsors for the next round of the Supercar series at Townsville this coming weekend and for the remainder of the 2016 season at least.
The brand will feature on the Headlights of the Prodrive run car and on the rear wing as part of a major campaign from the manufacturer in both Australia and New Zealand for its products, which includes its unique and innovative VAREX system which allows a driver to vary the performance and sound of the exhaust system from a street application to a race application and everything in between using a simple, small, hand-held control unit.
“We’ve always been a bit of a dark horse in our industry, emerging as a front runner to become a leader of the pack and we definitely see synergies there with Super Black Racing,” explained general Manager of XForce Performance Exhausts Tom Wallace.
“We definitely believe that involvement in the highest level of motorsport in Australasia is an effective way to develop the profile of our brand and obviously being part of a Kiwi team when we are working hard to develop a much larger place in the domestic New Zealand market makes a lot of sense.
“The Super Black team and the drivers are highly regarded and of course we have a very significant range of products that are suitable for Fords, so a tie up makes a lot of sense and we are very excited about the rest of the season and beyond.”
Super Black will add value to the sponsorship agreement not only through domestic profile, but also by helping XForce with New Zealand networking, and the team was delighted to secure their backing.
“XForce is a very welcome addition to our portfolio of sponsors,” explained Super Black Racing Manager Greg Hahn.
“We love the fact that they are a little different from their competitors – pushing the boundaries of product design and innovation and taking their marketplace to new extremes. It’s always good to be involved with a group of people of that mind set and we are certain their involvement in the team will help them not only consolidate their current position, but will also give them a competitive advantage in their current Australian and New Zealand marketing campaigns.”
Number one driver Chris Pither has now found his pace and is moving forward in the championship, with eight events still to run including the three big enduro events where he will be partnered by fellow Kiwi racer Richie Stanaway.